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Starting an Online Business All-in-One Desk Reference For Dummies

Starting an Online Business All-in-One Desk Reference For Dummies
Автор: Joel Elad
Дата написания:
Издательство: John Wiley & Sons Limited
ISBN: 9780470483695
Цена: 2666.86 Руб.
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If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

Гениальная мысль: Когда книга сталкивается с головою и при этом раздается глухой пустой звук, разве всегда виновата книга? (Лихтенберг Г.)

Отличная шутка: Деньги любят счет — это хорошо. А когда деньгам счету нет — это еще лучше.