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Power Up Your Profits. 31 Days to Better Selling

Power Up Your Profits. 31 Days to Better Selling
Автор: Troy Waugh
Дата написания:
Издательство: John Wiley & Sons Limited
ISBN: 9780471703587
Цена: 4445.99 Руб.
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Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Гениальная мысль: Книга - ловушка, возможность уловить то, что ты жаждешь настичь, постичь и понять.

Отличная шутка: — А правду говорят, если на тебя нагадила птичка, то это к деньгам? — Да, а что? — Вчера попал на машине под пролетающую стаю ворон. Судя по машине, следующим владельцем "Челси" буду я…